No matter how much they rant over celebrity gossip sites and tabloids depriving them off their rights to privacy, the other side of the coin is true as well. Celebs use these celeb gossip sites often to promote themselves and their work. Some of them are just media junkies, vying to be in the pages of entertainment news. They like to be talked about all the time. And being lovers of paparazzi scoops, you must not discard the idea that many of these scoops are actually staged by the celebs themselves! It’s a part of showbiz and there are no questions asked.

The popularity of celebrity gossip sites and portals make the celebrities look at these with sufficient interest. They feel that the celeb gossip pages could be great vehicles to connect with their fans and also get their message heard without spending a cent on PR efforts. Entertainment news pages can be wonderful ways in which they can reach out to broader sections of the people and get them to talk about what’s going on behind the scenes. As they say, any publicity is good publicity.

Celebrities make use of celeb gossip sites especially when there is a movie release coming up. They titillate the celeb gossip lovers with updates about a possible romance between the leading pair of the movie. That sets off sparks in the world of entertainment news. Fans and movie lovers like to know that the lead pair of an upcoming movie is also dating in real life. That triggers a deep-set curiosity among the fans. Odd paparazzi scoops of the lead pair snooping here and there are not uncommon too. When the hype has been sufficiently strengthened, the movie releases. This hype generally guarantees ticket sales in the initial days. Then the movie is subject to critics’ reviews and word-of-mouth publicity. Generally speaking, the cost of production is recovered in the first weekend itself for big films. Then you know that Hollywood rumors have done their job!

Celebrity gossip sites are used by celebs for good reasons as well. Sometimes you have a celeb appealing for help to fight a cause through the celeb gossip sections. The most recent example of such a cause is the ‘Hope for Haiti’ relief work. Check out any entertainment news section and you have reports telling you how celebs are pooling their star power and money to bail Haiti out of this catastrophic disaster. The message that the George Clooneys and the Brad Pitts are trying to reach out got a wider base because they could rely on the Hollywood rumors columns. And because the stars and A-list celebrities of tinsel town were involved in the whole scheme of things, there were more sponsors, more media coverage and more fans chipping in with their contributions. These sorts of efforts complete the cycle, where celebs are able to give back to the fans what they gave the celebrities: love and support.

By: Shaun Abraham

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Marketing Strategy

The term ‘media whore’ is now widely used in celebrity gossip circles. Though it may come across as something derogatory if you go by the literary meaning of the term, the same cannot be said if you take it as a modern idiom. It refers to celebrities who always court celeb gossip reporters to get themselves into the focus. They deliberately make off-color comments to create a controversy in the pages of entertainment news. This category of celebrities, mostly ex reality show stars or mainstream celebrities past their primes, manage to grab headlines not just by making statements which are bizarre and fictional. They sometimes get into relationships with bona fide celebrities to bask in the sunlight of short-lived fame.

Kiss and tell stories are ones where the partner of a celebrity sells out the details of a relationship to celebrity gossip sites. The sellout may include leaking voicemail messages or text messages, emails and other personal correspondence as proof to the celeb gossip sites. The entertainment news sections thrive on such stories and they offer a ton of money to the ex-partner who decides to divulge the details. In the lure of big money, the kiss and tell story may be distorted or fabricated to a great extent.

Kiss and tell stories work well with the readers of celebrity gossip sites because they reveal the inside details. The details of the relationship that come out in such stories are intimate, fairly accurate and very intensely personal. Wouldn’t you like to read what Tiger Woods texts to his mistress? There is a certain pull about these stories on the celeb gossip sites. The editors of entertainment sites know this and that is the reason they pay millions of dollars to the person who’s willing to do a tell-all exclusive with the paparazzi portal.

Kiss and tell stories can be evaluated on ethical grounds. Many do not see persons who reveal all to a celebrity gossip column in a favorable light. But you cannot possibly stop the media ****** from going to the celeb gossip sites because for many of them, they got into a relationship with a rich and famous person so that they can bargain their story with an entertainment news site or publication. It’s just a business proposition for many of them. You cannot rule out the honest ones altogether. These are partners who were actually wronged by their more famous half. When they talk about their story to the media, it’s like a justice call for them. You cannot blame them for sensationalism.

You may raise the ethical question while talking about these celebrities. But you cannot possibly ignore the effectiveness of kiss and tell stories. They sell well and a good expose can shoot a celeb gossip site’s popularity through the roof. That is why entertainment news bosses are willing to pay that much of money for a kiss and tell story. As for the person who bears the brunt of it, all I can say is that it is a thankless position to be in!

By: Shaun Abraham

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Coupon Organizer

Everybody loves Celebrity Gossip. This is the best opener for a conversation with friends or people around you. The public is also curious about the issue of the rich and famous celebrities. Once a name of the celebrity is mentioned, everyone in the conversation has his own version of contributing to the issue of the subject. Regardless of the topics, they could connect with other stories of the celebrity they know and even contributing some related stories about the celebrity in the issue.

Some people spend money and time for this matter, just to make them updated on what is happening with the one they admire most. Even in getting into trouble they will stand and fight for what they know is right about the celebrity. Others make money and get a job just collecting and getting new information about the celebrity. Some get famous as the source of gossip and they make it for a living. They are also the most entertaining topic to talk about, may it be good or bad as long as it’s new to their ears they enjoy listening to it.

As if it’s a part of their life that they will not live without a celebrity gossip. Even professionals cannot deny that they get involved with the subject. They just listen to the issue and contribute something with limitations. Getting involved and using the internet browsing with the issue is fun and you will be entertained as well.

Searching and finding more informative celebrity gossip could also be helpful, this will arm you and guide you in case a conversation or topic is discussed between the group of friends or even in a party. This way you will not be left alone with the group conversation, contributing of what you know and what you read will make them feel you belong to the group. But it does necessarily mean addiction to a celebrity gossip. Put some limitation on where to discuss about it, gauge the crowd or a group if they are comfortable to initiate the topic for conversation about the celebrity gossip.

If given a chance or opportunity to have a conversation with this topic, you have edge to express or to share what you read and what you know. When the topic about the celebrity gossip is getting hot and someone is very aggressive and pushing it hard to make everyone believe on him, then that’s the time you should slow down and just listen. That way you’re getting away from trouble. On the other hand, before engaging to conversation of celebrity gossip, make sure that your information is somehow true and correct.

Make suggestion or give an opinion to the issue or the topic of discussion, but always clear in the end that your statement is merely your own point of view. The best place and person to have a harmonious discussion of celebrity gossip is your family and close friends with the same interest, with them it is safe to give your own statement or opinion. Reading and browsing the internet for a celebrity gossip will help you updated on the issue.

By: Cindy Jacobs

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Coupon Binder

Celebrities live a charmed life, or so we think. We read about their luxurious lifestyles in the celebrity gossip magazines. We look at their attractive partners, their sparkling jewelry and their posh houses. Many celeb gossip readers fancy living such a life in the lap of luxury. But do we think how they are missing out on the little things in life that make live livable? I mean, no celebrity can go out and hang around with friends when he becomes the darling of entertainment news columns. His private life practically ends there. He’s then just a normal person trying to trick the paparazzi and protect whatever he can of his privacy.

There are two questions here. Do the celebrities really want the celebrity gossip sites to talk about every little aspect of their life? The answer is a yes and a no. They want the celeb gossip sites and other publications to talk about them because that gives them publicity and visibility. Being splashed all over tabloids and entertainment news portals have a strong impression on the celebrity’s fan following. When the tabloids and magazines talk about them at length, the celebrity knows that he is interesting enough and popular enough to get people talking about him. When they see the paparazzi on their tails, they know they have achieved something important. It’s like a yardstick to measure their success.

The answer is a no when we talk about celebrity gossip sites probing deep into their private lives. Celeb gossip sites beep date alerts even when a male celebrity is just hanging around with a celebrity of the opposite ***. The constant scrutiny and a life under the microscope of the paparazzi- that’s what celebrities get as a byproduct of fame. They can’t go shopping with their family, they can’t sneak out with their partner for a quiet dinner, they can’t even go to town partying! It’s like whatever they may do, the entertainment portals and tabloids will write about them. Exaggeration is an essential enemy here! There are very few publications which actually authenticate a news story about a celebrity before going viral with it.

The second question is: do the celebrity gossip sites help the celebrity? This answer is an emphatic yes! Celebrities use the celeb gossip sites to promote their movies and music. They court journalists who write for these entertainment portals to get favorable movie reviews and music reviews. They like to answer tons of inane questions about their life and lifestyle to please the yellow journalists. They deliberately plant the paparazzi at their favorite haunts so they can be clicked. They know they can’t stop the news stories to trickle out, so they make sure that they use these sites and portals as vehicles and media to further their cause.

So the next time you find a celebrity lambasting a celebrity gossip site or threatening to sue an entertainment portal, be sure that he will do a double flip when it comes to using these celeb gossip site! It’s all a case of mutual understanding and existence. And as long as no one is seriously complaining, their honeymoon can go on a extended period!

By: Shaun Abraham

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marketing business

We know that the lives of the celebrities provide fodder celebrity gossip sites. The celeb gossip columns move in ebb and tide, resonating with the influence of the personal lives, achievements and involvements of the celebrities. But this flow is not a one-way movement. There are times when the entertainment news sites and publications make a strong impact on the lives of the celebrities. And then you find that the real world is being controlled and even dictated by the power of the written word. That’s when you begin to assess the true impact of what is written in the paparazzi scoop columns.

Let us study this strange phenomenon with an example. We know the celebrity gossip sites publish news and update that deal with their personal lives. Sometimes celeb gossip sites move away from their point of focus and depend on unreliable sources of information. They pass off distorted facts as paparazzi scoops. Reputed entertainment news sites cannot wash their hands off this blame. If they carry a story about an extramarital affair that is just not there, the spouse or the partner of the persons in question may be tempted to believe the story, coming as it is from authentic sources of information. The scandal sees the light of the day and nothing remains the same anymore.

Another example of celebrity gossip sites controlling real life is when the celebs have something nasty to say about their peers. More often than not, the comments made by the celebrity are blown out of proportion by the celeb gossip sites. Then there is a war of words on the entertainment news portals. And what could have been solved amicably between closed doors suddenly becomes a media circus. When these things happen, relationships are sometimes damaged for life. There have been break-ups and splits because the truth in some of these supposed paparazzi scoops are not so true after all.

Another way in which celebrity gossip sites affect celeb life is by getting them to know the whereabouts and actions of each other. If any celeb pays close attention to the celeb gossip sites, they can easily find out what their persons of interest are doing. They instantly know who is dating whom and who their exes are! This information bank is sometimes necessary when you want to get into a commitment with a celebrity. Entertainment news portals help other celebs in this rather bizarre way! But all is not lost because celebs also know the power and reach of these paparazzi scoop portals. They use these sites without any qualms when it comes to promoting their films and talking about their upcoming projects. It’s all on how you want to see it, because accept it or not, celebrity gossip sites are now part of the legitimate media.

By: Shaun Abraham

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business and marketing

Gone are the days when Magazines were looked at as means of entertainment and reading to while your time away. In fact today they are a part of your staple reading, something you just cannot do without. After all there is no time to go through every page of the newspaper every day or turn on the news when you get back home from work. A magazine gives you an update on all that you have missed in the week or a month, in a succinct manner. What’s more, there are interviews, expert analysis and discussions for you to get a better understanding of any subject.

Whether you are looking for world news or sports, it is celebrity gossip that you dig or light, humorous reading floats your boat, you will find a magazine that suits your taste. And soon they become a part of your habit, a refreshing break in your routine. But what happens when you are not able to find your favorite magazine on stands? It’s likely that you feel you are missing something because a magazine becomes your window to the world before you know it.

But if you opt for Magazine Subscriptions you will not have to miss out on your regular dose of news or columns that you closely follow. They are an invaluable option for you as you secure your copy of any magazine through subscriptions.

Magazine Subscriptions have many benefits:
Your copy will be delivered to you each time before it hits the stands. You will have the first access to important news, features and gossip before your friends do. You will save yourself a lot of trouble of going from one stand to another trying to find a copy of your favourite magazine if it’s not in stock. Try imagining your magazine search in stalls when it’s freezing cold or pouring down. However your subscription copy will be delivered to you even under adverse weather conditions. Magazine Subscriptions work out to be cheaper than buying your copies at the stands. More over there are other discounts you get by opting for subscriptions. There are many promotional offers and freebies that often come along with such subscription deals. You can choose from a vast selection that is available to you. You can even go for different combination packages that work out cheaper for the entire family. These subscriptions work well as gifts for your friends and family members. You are often stuck trying to figure out what to get your loved ones for special occasions. These subscriptions are considered to be thoughtful gestures and what’s more they will be reminded of you all through the year. If a particular subscription is not working out for you for some reason, you can change the module or package according to your tastes. If you are still not happy you can always discontinue these subscriptions whenever you feel like.

Subscriptions make sure the copy of your favourite magazine stays yours only.

By: William Abbott

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business and marketing

I’m writing a gossip column in my school newspaper an I don’t know where to find juicy gossip

By: Jade H

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marketing a business

Can a gossip site that covers celebrity and ‘local’ gossip put a photo of you up and say something about you and let people comment about you as well? For some reason I thought there was a law protecting people from such slander.

By: DH

About the Author:

Coupon Binder

If you are into celebrity gossip, you are in need of a lobotomy. Can’t you see that following celebrity gossip causes you to lose brain cells? There is nothing entertaining about celebrity gossip, nor is there anything to feel good about. Is your entertainment level that low that you feel the need to follow the PERSONAL lives of needless celebrities? Followers of celebrity gossip are the reason popular entertainment ***** today and the reason other countries **** us.

By: Jayme Wight from Normandy Beach

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Marketing Strategies

Ah, Paris Hilton. Omnipresent, overexposed and under appreciated. Is there anything about her — any part of her — that all of America is not yet familiar with?

She’s the quintessential celebrity of the 21st century, famous just for being famous. She’s not known for being a singer, actress, model, designer, author, or entrepreneur, though she is all of those things. She’s known just for being … well, Paris Hilton. And today, that brand is among the most recognized in the world, and worth millions.

So how did she become famous enough to exploit her ever-burning media spotlight? After all, there are plenty of rich, vaguely attractive people in America, and most of them aren’t on the front page of the tabloids every week.

Was it (A) her modeling career, which she began professionally at age 19 (she signed with Donald Trump’s company, of course). Or (B), her frequent appearances at swanky events and hip clubs. Maybe (C), her cameo appearance in the film, Zoolander?

If you said, (D), none of the above, you would be correct. Paris got her 15 minutes of fame because she was filmed having sex, a lot of it – And here in the YouTube, viral marketing generation, 15 minutes can last a lifetime (of free publicity).

1 Night in Paris, the sexual exploits of Ms. Hilton, burst onto the Internet in 2003, suspiciously close to the debut of Paris’ reality TV series, The Simple Life. Between the *** tape and the TV show, Paris mania was in high gear, having secured her spot in the pantheon of celebrities who have done really dumb things, gotten caught and profited wildly from the exposure. Overnight, her haughtiness, dumb-blonde persona, and her wealth made her a paparazzi’s dream, every man’s fantasy and the object of scorn, ridicule and conversation at water coolers across the globe. No amount of money could have bought more far-reaching word of mouth publicity.

The E! Television program, The Simple Life, was proof positive that the country’s thirst for all things Paris was unquenchable. The series was at first, curiously amusing and later, excruciatingly unwatchable. It was mercifully canceled in 2007, after a four year run.

Paris has appeared in a few films such as House of Wax, where audiences cheered at her untimely demise. She has released an album, co-wrote a book in 2004, moonlighted as a jewelry designer, has her own line of perfume, has her own chain of nightclubs AND makes millions on her own each year.

In 2007, after scoffing at the California legal system for years (most of which was caught on tape), Paris was arrested for driving with a suspended license stemming from a previous DUI incident.

America was suddenly giddy, clamoring for Paris Hilton jail news, deriving guilty pleasure from the details of her ordeal and less than star treatment. Media coverage was comically overblown. Paris’ attempts to evoke pity and empathy through her leaked diary entries, were chronicled in detail by the thirsty gossip hounds. We all snickered and watched with rapt attention.

And, while all the world was giggling, this model-actress-porn star was cultivating the ridiculously successful and marketable brand that is Paris Hilton. She could have spent her life doing absolutely nothing, not just pretending to. Instead, she has captured the attention and imagination of the world. Would you buy Paris Hilton sparkling water? Neither would I, but millions undoubtedly would, adding to the $6 million a year she currently earns (according to Forbes Magazine).

While we attribute very little of the planning of these brilliant marketing mini-events to Paris, she has played her part perfectly. The carefully orchestrated chaos is far more difficult to pull off than people think. Just compare Paris Hilton, the brand, to the brands Lindsay Lohan or Britney Spears. Wrong puppeteers pulling those strings.

How can you do your part? How can you contribute to the global marketing plan that keeps her lifestyle alive and fuels her next venture or stunt and fuels the brand? Just mention, joke about or deride her as millions of other Paris Hilton fans or haters do every day. We all need distractions and diversions in our dull, hum-drum lives. We all need something, someone to turn to when we’re feeling really bad about ourselves, so that we can feel, well…better. Thank goodness, we’ll always have Paris.

By: Nasanji Parker

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Business Marketing